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Fundamentals of Marking for Engineers

Marketing, like most vocations, is wrapped in buzzwords and mythology. It’s portrayed as a highly technical, almost religion, that mere mortals can’t understand; only creative types with years of training, practice, and spreadsheets can master.

There is some truth to that, as there is with every skill, but if you really boil marketing down to its core, you’ll find planning, understanding, and communicating. Outsiders often don’t see that due to all of the mystique surrounding the job, and insiders often lose sight of it in the daily grind of budgets, reports, and metrics.

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Recent Posts

  • The Social Media Net

    The Social Media Net

    I kind of like the phrase “the social media net.” I doubt that I actually coined it, but I can’t think of exactly where I may have first heard it. Regardless, a net is one of the things that comes to mind when I think of social media marketing – a “fishing” net, not an … Continue reading "The Social Media Net"Read More »
  • Signal to noise ratio

    Signal to noise ratio

    Signal to noise ratio is a pretty important factor in the world of electronics design, especially in Rf and analog design. Strangely enough, it’s also a critical part of marketing. In many parts of the engineering community, the term “Marketing” essentially has a similar definition as the term “deception.” Point of fact, that is not … Continue reading "Signal to noise ratio"Read More »
  • Why winning in sports might be a lousy template for business success

    Why winning in sports might be a lousy template for business success

    Sports metaphors are incredibly common in the world of business motivation. Probably even more common than military metaphors. We raise the bar, huddle, put on a full court press, try for the home run, and we use the winning sports team as a template for the winning management team. At first glance, that makes sense. … Continue reading "Why winning in sports might be a lousy template for business success"Read More »
  • What Is A Brand? Really?

    What Is A Brand? Really?

    According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.” That’s true, but that definition’s simplicity harkens back to the days of identifying cattle on the open range. Use in the business world of today has evolved to encompass a … Continue reading "What Is A Brand? Really?"Read More »
  • What to Write

    What to Write

    Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Yes, marketing is just getting the word out. The big challenge, though, comes in deciding which words to get out. In the marketing world, we call this … Continue reading "What to Write"Read More »
  • Advice from the fringes

    Advice from the fringes

    “For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been no for too many days in a row, I know I need … Continue reading "Advice from the fringes"Read More »
  • Perspective


    If we’re the only life in the universe, does that mean we’re significant, or insignificant? Are we just a mole on the back of the universe’s foot? Or, are we the actual purpose of the universe? Are we the seed, expected to spread out and explore and conquer the universe? Are we the last sentient … Continue reading "Perspective"Read More »
  • What’s Next for Content Marketing?

    What’s Next for Content Marketing?

    I’ve been engaging in content marketing for more than a decade. I’ve used content marketing to take an obscure, niche, commodity business, that no one wanted to write about, and turn it into a branded service that’s known as a leader in its industry. Back in 2006, no one in the electronics industry cared about … Continue reading "What’s Next for Content Marketing?"Read More »
  • My top ten predictions for the next decade

    My top ten predictions for the next decade

    Not long ago, social speculators talked about how the younger generation grew up with computers, the Internet, and cell phones; that they have fully integrated this technology into their lives. I would maintain that today, it’s even more than that. We’re past the time when people integrate technology into their lives. Today, people are integrating … Continue reading "My top ten predictions for the next decade"Read More »
  • The expanding universe – Food for thought

    The expanding universe – Food for thought

    As divisive and self-important as humanity sometimes gets, the universe just keeps moving around us. Hate and fear race across the page, and yet LIGO observes gravity waves, Space-X lands rockets, and 3D printers learn to print replacement organs. We are all really very small. The most widely accepted estimates put the age of the … Continue reading "The expanding universe – Food for thought"Read More »
  • What The Millennials Think They Understand

    What The Millennials Think They Understand

    I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You can find it here. It’s a good read, although, it may raise your blood pressure a bit. Read it. What I have to say may not make a lot of … Continue reading "What The Millennials Think They Understand"Read More »
  • Communicating Up and Sideways

    Communicating Up and Sideways

    A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language. This is well accepted wisdom. The problem is that “should” is a rather meaningless word. “Should” doesn’t require, nor does it instruct. “Should” implies obligation, but doesn’t imply action or … Continue reading "Communicating Up and Sideways"Read More »
  • The Crowdfunding Pricing Paradox

    The Crowdfunding Pricing Paradox

    Marketing for non-marketeers, lesson 6 I’ve haunted the working world for quite a while and have found that more often than not, common business workings are over complicated. I doubt that it’s intentional in most cases; some of the tasks and concepts we business folks deal with just don’t make a lot of sense from … Continue reading "The Crowdfunding Pricing Paradox"Read More »
  • Stage 3 Marketing

    Stage 3 Marketing

    Marketing for non-marketeers, lesson 5 As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over “hack & patch.” Unfortunately, we aren’t’ always given enough time … Continue reading "Stage 3 Marketing"Read More »
  • Minimalist Market Segmentation

    Minimalist Market Segmentation

    Marketing for non-marketeers, lesson 4 As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well… now you have. It is one of the more important components of marketing. Like many others, it can seem intentionally obscure and overly complex. If we look it up in … Continue reading "Minimalist Market Segmentation"Read More »