Business

The Social Media Net

I kind of like the phrase “the social media net.” I doubt that I actually coined it, but I can’t think of exactly where I may have first heard it. Regardless, a net is one of the things that comes to mind when I think of social media marketing – […]

Signal to noise ratio

Signal to noise ratio is a pretty important factor in the world of electronics design, especially in Rf and analog design. Strangely enough, it’s also a critical part of marketing. In many parts of the engineering community, the term “Marketing” essentially has a similar definition as the term “deception.” Point […]

Why winning in sports might be a lousy template for business success

Sports metaphors are incredibly common in the world of business motivation. Probably even more common than military metaphors. We raise the bar, huddle, put on a full court press, try for the home run, and we use the winning sports team as a template for the winning management team. At […]

What Is A Brand? Really?

According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.” That’s true, but that definition’s simplicity harkens back to the days of identifying cattle on the open range. Use in the business world of today […]

What to Write

Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Yes, marketing is just getting the word out. The big challenge, though, comes in deciding which words to get out. In the […]

What’s Next for Content Marketing?

I’ve been engaging in content marketing for more than a decade. I’ve used content marketing to take an obscure, niche, commodity business, that no one wanted to write about, and turn it into a branded service that’s known as a leader in its industry. Back in 2006, no one in […]

What The Millennials Think They Understand

I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You can find it here. It’s a good read, although, it may raise your blood pressure a bit. Read it. What I have to say may […]

Advice From the Fringes

“For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been no for too many days in a […]

Communicating Up and Sideways

A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language. This is well accepted wisdom. The problem is that “should” is a rather meaningless word. “Should” doesn’t require, nor does it instruct. “Should” implies obligation, […]

The Crowdfunding Pricing Paradox

Marketing for non-marketeers, lesson 6 I’ve haunted the working world for quite a while and have found that more often than not, common business workings are over complicated. I doubt that it’s intentional in most cases; some of the tasks and concepts we business folks deal with just don’t make […]