Counter Point

What The Millennials Think They Understand

I recently read an article on Inc. online, titled “5 Traits Older Generations Don’t Understand About Millennials (According to a Millennial)”, by Nicolas Cole. You can find it here. It’s a good read, although, it may raise your blood pressure a bit. Read it. What I have to say may […]

Advice From the Fringes

“For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been no for too many days in a […]

Communicating Up and Sideways

A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language. This is well accepted wisdom. The problem is that “should” is a rather meaningless word. “Should” doesn’t require, nor does it instruct. “Should” implies obligation, […]

Millennials Need Not Apply? Boomers?

Do you know how to get past your biases and market to “the other” generation? Are they just too mysterious? Well, I don’t give a flying fig if you’re a millennial, a boomer, or anything in between or outside. It’s not about the label. It’s about doing what you’re paid […]

DIY PR

I wrote this a number of years ago and ran across it recently. Even though it’s from 2007, it’s still very relevant. Jumping back to 2014; people might say that PR is dead and has been replaced by social media. Not true. Social media is a very powerful vehicle with […]