Business

The Social Media Net

I kind of like the phrase “the social media net.” I doubt that I actually coined it, but I can’t think of exactly where I may have first heard it. Regardless, a net is one of the things that comes to mind when I think of social media marketing – […]

Signal to noise ratio

Signal to noise ratio is a pretty important factor in the world of electronics design, especially in Rf and analog design. Strangely enough, it’s also a critical part of marketing. In many parts of the engineering community, the term “Marketing” essentially has a similar definition as the term “deception.” Point […]

What Is A Brand? Really?

According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.” That’s true, but that definition’s simplicity harkens back to the days of identifying cattle on the open range. Use in the business world of today […]

What to Write

Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Yes, marketing is just getting the word out. The big challenge, though, comes in deciding which words to get out. In the […]

The Crowdfunding Pricing Paradox

Marketing for non-marketeers, lesson 6 I’ve haunted the working world for quite a while and have found that more often than not, common business workings are over complicated. I doubt that it’s intentional in most cases; some of the tasks and concepts we business folks deal with just don’t make […]

Stage 3 Marketing

Marketing for non-marketeers, lesson 5 As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over “hack & patch.” Unfortunately, we […]

Minimalist Market Segmentation

Marketing for non-marketeers, lesson 4 As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well… now you have. It is one of the more important components of marketing. Like many others, it can seem intentionally obscure and overly complex. If […]

Secret Dialects of Marketing

Marketing for non-marketeers, lesson 3 Much of marketing can be summed up with the word “communication.” It’s communicating about a product or service, about wants and needs, or the past and the future. Good marketeers take this to heart and work hard to understand their market. But, it’s more than […]

An Engineer Entrepreneur’s First Brand Lesson

Marketing for non-marketeers, lesson 2 If you’re an engineer starting a business, do you need to worry about the business’s brand? In a word: yes. You don’t need to make a big project out of it at the start. It can be as simple as a collection of notes. But […]

What is Marketing in the world of Engineers?

Marketing for non-marketeers, lesson 1 Good marketing requires a black-box of arcane knowledge and magic spells – or does it? No, despite what many marketing folks would like you to believe, it does not. While marketing can seem mysterious, it really comes down to a few key tactics. Even in […]