The Social Media Net
I kind of like the phrase “the social media net.” I doubt that I actually coined it, but I can’t think of exactly where I may have first heard it. Regardless, a net is one of the things that comes to mind when I think of social media marketing – […]
Signal to noise ratio
Signal to noise ratio is a pretty important factor in the world of electronics design, especially in Rf and analog design. Strangely enough, it’s also a critical part of marketing. In many parts of the engineering community, the term “Marketing” essentially has a similar definition as the term “deception.” Point […]
What Is A Brand? Really?
According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.” That’s true, but that definition’s simplicity harkens back to the days of identifying cattle on the open range. Use in the business world of today […]
What to Write
Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Yes, marketing is just getting the word out. The big challenge, though, comes in deciding which words to get out. In the […]
What’s Next for Content Marketing?
I’ve been engaging in content marketing for more than a decade. I’ve used content marketing to take an obscure, niche, commodity business, that no one wanted to write about, and turn it into a branded service that’s known as a leader in its industry. Back in 2006, no one in […]
Stage 3 Marketing
Marketing for non-marketeers, lesson 5 As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over “hack & patch.” Unfortunately, we […]
Minimalist Market Segmentation
Marketing for non-marketeers, lesson 4 As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well… now you have. It is one of the more important components of marketing. Like many others, it can seem intentionally obscure and overly complex. If […]
Secret Dialects of Marketing
Marketing for non-marketeers, lesson 3 Much of marketing can be summed up with the word “communication.” It’s communicating about a product or service, about wants and needs, or the past and the future. Good marketeers take this to heart and work hard to understand their market. But, it’s more than […]
Millennials Need Not Apply? Boomers?
Do you know how to get past your biases and market to “the other” generation? Are they just too mysterious? Well, I don’t give a flying fig if you’re a millennial, a boomer, or anything in between or outside. It’s not about the label. It’s about doing what you’re paid […]