Business

An Engineer Entrepreneur’s First Brand Lesson

Marketing for non-marketeers, lesson 2 If you’re an engineer starting a business, do you need to worry about the business’s brand? In a word: yes. You don’t need to make a big project out of it at the start. It can be as simple as a collection of notes. But […]

What is Marketing in the world of Engineers?

Marketing for non-marketeers, lesson 1 Good marketing requires a black-box of arcane knowledge and magic spells – or does it? No, despite what many marketing folks would like you to believe, it does not. While marketing can seem mysterious, it really comes down to a few key tactics. Even in […]