Stage 3 Marketing
Marketing for non-marketeers, lesson 5 As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over “hack & patch.” Unfortunately, we […]
Minimalist Market Segmentation
Marketing for non-marketeers, lesson 4 As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well… now you have. It is one of the more important components of marketing. Like many others, it can seem intentionally obscure and overly complex. If […]
Secret Dialects of Marketing
Marketing for non-marketeers, lesson 3 Much of marketing can be summed up with the word “communication.” It’s communicating about a product or service, about wants and needs, or the past and the future. Good marketeers take this to heart and work hard to understand their market. But, it’s more than […]
Millennials Need Not Apply? Boomers?
Do you know how to get past your biases and market to “the other” generation? Are they just too mysterious? Well, I don’t give a flying fig if you’re a millennial, a boomer, or anything in between or outside. It’s not about the label. It’s about doing what you’re paid […]
An Engineer Entrepreneur’s First Brand Lesson
Marketing for non-marketeers, lesson 2 If you’re an engineer starting a business, do you need to worry about the business’s brand? In a word: yes. You don’t need to make a big project out of it at the start. It can be as simple as a collection of notes. But […]
What is Marketing in the world of Engineers?
Marketing for non-marketeers, lesson 1 Good marketing requires a black-box of arcane knowledge and magic spells – or does it? No, despite what many marketing folks would like you to believe, it does not. While marketing can seem mysterious, it really comes down to a few key tactics. Even in […]
The Problem With Networking, Part 3
If you haven’t yet, go back and read The problem with networking, Part 1 and The problem with networking, Part 2. The brand of “you” The brand of you is the tool you need to get remembered. A quality brand of you is the tool you need to get referrals. A quality […]
Cromemco, where are you?
Seattle Computer Products placed a quarter page black and white advertisement for RAM chips on page 224 of the September 1979 BYTE Magazine. The ad promoted type 4044 chips: 4K by 1 [bits], 18-pin, 5 Volt, 5% supply. 250 nanosecond chips sold for $7.50 in quantities of 1 to 31. […]
The Problem With Networking, Part 2
If you haven’t yet, go back and read The problem with networking, Part 1. There is a lot of truth to the statement: “you only get one chance to make a first impression.” While many employment consultants will tell you to get right out there, doing so before you are prepared […]
The Problem With Networking, Part 1
Unemployed? Looking for a job? Network. Get out to all those networking events. Call people and ask for informational interviews. Whenever you speak with anyone, get referrals from them. Right? Well, maybe. Sort of.A number of years ago, I went through a period of fairly long-term unemployment, and I think […]