Business

30 Minute Job Interview Seminar, Part 2

If you haven’t read it yet, might want check out Part 1 of this series. The job applicant needs to not just show competence, but also needs to show fit in the company. As a hiring manager, I know it’s rare to find candidates that have all of the skills and […]

Beware The Double Disruption

Have you ever been involved with the disruption of an established industry? If you’ve worked in a start-up, or have been a part of a new product release, you most likely have to some extent. New products and services are an endless chain of disruptions. However, what I’m talking about […]

30 Minute Job Interview Seminar, Part 1

I’ve been interviewing potential hires for close to twenty years now and a number of years back, I had a long unemployment stint myself. I think it’s fair to say that I have quite a bit of interview experience on both sides of the table. I’ve been recruiting a few […]

One way social media marketing

Social media marketing is all about engagement and two-way conversations. Or is it? With a great product or service and a vocal customer base, companies utilizing social media can run very successful campaigns with small capital expenditure. But, what do you do if you don’t have all of the pieces […]

DIY PR

I wrote this a number of years ago and ran across it recently. Even though it’s from 2007, it’s still very relevant. Jumping back to 2014; people might say that PR is dead and has been replaced by social media. Not true. Social media is a very powerful vehicle with […]