For engineer entrepreneurs

What to Write

Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Yes, marketing is just getting the word out. The big challenge, though, comes in deciding which words to get out. In the […]

Secret Dialects of Marketing

Marketing for non-marketeers, lesson 3 Much of marketing can be summed up with the word “communication.” It’s communicating about a product or service, about wants and needs, or the past and the future. Good marketeers take this to heart and work hard to understand their market. But, it’s more than […]